OpenAI is pushing the limits of agentic AI with the launch of Instant Checkout in ChatGPT, a new commerce tool that lets users buy directly from vendors. Starting today, ChatGPT Plus, Pro, and free users in the U.S. can start using the tool for single-item purchases, though only one merchant is available at launch.

In a blog post published today , the company explained that Instant Checkout was co-developed with payment processor Stripe and already works in chat with Etsy. Support for “over a million Shopify merchants, like Glossier, SKIMS, Spanx, and Vuori,” is coming soon, the blog post said. OpenAI also revealed that the underlying technology will be open source to help bring agentic commerce to more merchants and developers.

Here’s how it works: when ChatGPT users ask for shopping

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