The tariff war coming to bite Telugu cinema is a pain point not many saw coming.

xOn September 29, US President Donald Trump announced that he would impose a 100% tariff on "any and all movies that are made outside of the United States". The announcement has shocked the Indian film industry, especially Tollywood.

If the policy measure is implemented successfully, US theaters could raise ticket prices by 50-100% for Indian films to offset the tariff. This will inevitably deter viewers from watching movies in theatres. This might shrink screenings from hundreds to dozens per film. The exhibitors in the US will prioritize untariffed Hollywood content, leaving big-ticket Indian releases high and dry.

Tollywood behemoths like They Call Him OG, Kalki 2898 AD, among other recent movies, benefi

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