Sports Entertainment Group (SEG) has announced the rebranding of its athlete management division, Bravo Sport, to Odyssey Sports Management. The move marks a strategic shift designed to strengthen SEG’s commitment to representing the next generation of Australian athletes under a dedicated and standalone agency model.

Odyssey Sports Management will provide end-to-end services tailored to elite athletes, from contract negotiation and sponsorship activation to wellbeing, financial advice, and long-term career planning. The agency will also support athletes beyond their playing careers, ensuring a holistic approach to representation.

SEG CEO, Craig Hutchison, said the rebrand reflects the group’s effort to clearly separate its active athlete management business from Bravo, which continues t

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