Netflix’s animated hit “ Kpop Demon Hunters ” was part of a deeper conversation on how the superfan economy is evolving into a full-fledged business, at Singapore’s All That Matters conference.

Moderated by Bernie Cho, president of DFSB Kollective, the session featured Wooseok Seo, CEO of b.stage and former founder of Weverse , and Jaeson Ma, co-founder and CEO of Openwav. Both executives detailed how their platforms are helping artists capture superfans and turn passion into revenue streams.

Seo recalled creating Weverse with HYBE after seeing BTS rack up more than 10 million social followers but with no way to capture meaningful fan data. “We launched Weverse and it was very successful… but other labels didn’t want to join because they didn’t want to share their data with compe

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