As part of its ever-expanding list of features, ChatGPT now lets you make purchases from within a conversation, buying items from both Etsy and Shopify. This marks a big step in a direction that OpenAI has been slowly pushing, making ChatGPT a one-stop shop.

Known as the ‘instant checkout’ feature, this new tool is available to all users in the U.S., as long as you are logged in and buying from U.S.-based Etsy sellers. There are also plans to bring over a million Shopify merchants to this tool as well, including big brands like Glossier, SKIMS, and Vuori.

How does it work?

The tool is built directly into ChatGPT. OpenAI explains that, when someone asks a shopping related question, ChatGPT will show the most relevant products across the web. If a product is supported by the instant check

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