You know the playbook by now: Olivia Dunne once pulling in seven figures, Arch Manning inking Red Bull deals, Carson Beck making millions before turning 22; all powered by the NCAA’s 2021 NIL rule change. The formula has been simple: youth, hype, viral attention. That’s where “nichefluencers” enter, athletes whose power isn’t built on stats but on stories.

Yes, the NIL world just met its glitch in the matrix: a 58-year-old freshman defensive lineman at a Division III school (Lycoming College, Pennsylvania) with no scholarships, no primetime stage, and barely 6,000 Instagram followers. His name is Tom Cillo, now the oldest college football player to ever sign an NIL deal.

His deal? Aspercreme. And suddenly, one of the quirkiest signings in NIL history is making everyone stop and ask the s

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