OpenAI's ChatGPT now lets users buy from Etsy, Shopify in push for chatbot shopping 15 mins ago OpenAI is transforming ChatGPT into a virtual merchant to boost online commerce revenue. Users can now buy directly from Etsy sellers through the chatbot and will soon be able to do the same with Shopify sellers. Competing with Amazon and Google for purchase fees could provide a new income stream for OpenAI, which hasn't yet turned a profit. The company is collaborating with Stripe on technical standards for its "Instant Checkout" system. OpenAI says ChatGPT won't favor specific items, considering factors like availability and price.

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