The song was meant to hype up the crowd and players during Saturday's top-20 showdown.
Instead, it seem to irritate many of the wristband-wearing fans in sold-out Sanford Stadium during Georgia football's 24-21 loss to Alabama.
BUH BUH BUHHHHHHH.
Titled 'Remains' from the 'All Quiet on the Western Front' soundtrack, it reverberated throughout the stadium on nearly every second down.
Some Georgia fans liked it at first, but many on social media complained that it was played too many times.
Here's what Alan Thomas, UGA Athletic's Senior Associate Athletic Director for Marketing and Revenue Strategy, had to say.
What was that song played during Georgia football game?
The key part of the song is an intense and haunting sound meant to energize the crowd. At first, it did it's job. B