Netflix is looking to reach its Target audience thanks to Stranger Things.

Today, ahead of the fifth and final season of Stranger Things premiering in November, Netflix and Target announced new Stranger Things-inspired merchandise, including apparel, accessories, collectibles, and more. The partnership brings more than 150 items to the retailer in stores and online starting Oct. 5.

Target will also showcase a campaign co-created with Netflix, which includes TV spots as well as in-store experiences. On Oct. 12, the collab will also feature a recreated 1987 Target store set in Hawkins, Indiana, which will “blur the line between nostalgia and storytelling,” according to the companies.

“The fifth and final season of Stranger Things is more than an ending. It’s a cultural moment, and Targe

See Full Page