Fire TV has already reached almost 300 million devices worldwide, and with over 250 new partner-made TVs expected this year. (Photo: NDTV) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Amazon has rolled out an updated Fire TV range, this time powered by Alexa+, its upgraded assistant built to make finding and enjoying content a lot simpler. The company says the new devices offer faster performance, more personalized recommendations, and a mix of premium and budget-friendly options to suit different buyers.

Fire TV has already reached almost 300 million devices worldwide, and with over 250 new partner-made TVs expected this year, Amazon is leaning into that momentum with refreshed hardware and smarter software.

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