Ever since Michael Jackson ushered in the blockbuster era of the Super Bowl halftime show when he headlined in 1993, nearly every performer who has graced the stage on sports’ (and TV’s) biggest night has enjoyed sizable boosts in sales and streams. Looking to continue this tradition is Bad Bunny, who is set to hit the midfield stage early next year when he headlines Super Bowl LX.

With few exceptions, Super Bowl halftime headliners have seen a sizable commercial uptick over the last 30 years. In 2002, U2 saw sales for three of the band’s key albums (All That You Can’t Leave Behind, The Joshua Tree and Best of 1980-1990) more than double in the week following the performance. In 2004, Janet Jackson — in spite of, or perhaps because of, the singer’s infamous “Nipplegate” controversy — saw

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