Sales and profit at the UK arm of Rolex both rose in 2024. (Photo by The Image Gate/Getty Images)

Profit at the UK arm of luxury watch brand Rolex jumped towards the £100m mark during its latest financial year thanks to a trio of investment properties.

The London-headquartered division has reported a pre-tax profit of £96.2m for 2024, new accounts filed with Companies House have revealed.

The total is up significantly from the £65.8m Rolex achieved in the prior 12 months.

The results also show that the firm’s turnover increased from £685.2m to £701.5m over the same period.

The latest rise means Rolex’s UK sales have risen for 18 years in a row.

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