In India’s rapidly growing digital ecosystem, messaging apps are central to communication, and Arattai and WhatsApp have emerged as key players with distinct approaches. Launched in January 2021 by Chennai-based Zoho Corporation, Arattai is a homegrown app designed to support India’s linguistic diversity, low-end devices, and slower networks, reflecting the “Atmanirbhar Bharat” initiative. Endorsed by Indian government leaders, it prioritises regional relevance, accessibility, and digital sovereignty. In contrast, WhatsApp, acquired by Meta in 2014, is a global messaging giant serving over 3 billion users worldwide. Known for its end-to-end encryption, feature richness, and reliability, WhatsApp is deeply embedded in India’s digital culture, connecting both urban professionals and rural u

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