ABC’s for the Telfar Bag Set: Inside Gracie’s Corner

On the last Sunday morning in August, a line of very stylish children and their parents stretched alongside Flatbush Avenue toward the Brooklyn Paramount Theater. With few exceptions, the children were Black, their caregivers part of that older-Gen-Z-to-millennial Black parental spread that prefers Telfar totes over traditional diaper bags. The line created impressive ASMR: beaded braids clacking with every tiny head swivel, the soft crinkles of so many bags of cheddar Goldfish and Pirate’s Booty. Inside, the DJ warmed up the room with a disorienting preview of what was to come (did you know there’s a kids’ version of ODB’s “Shimmy Shimmy Ya”?). The cheerful, cocoa-buttered crowd waited patiently to see the first concert tour of the YouTube children’s-music sensation Gracie’s Corner.

Gra