AMC Networks wants to offer TV advertisers a completely different kind of screen on which they can pitch their wares.

The owner of AMC, IFC and other cable networks has a new cadre of advertisers working around its annual “Fear Fest” who will also make use of the giant out-of-home canvas of Las Vegas’ Sphere . Both companies are backed by the Dolan family and connecting AMC’s TV offering with Sphere’s extravagant display was offered during this year’s annual “upfront” market, when TV networks try to sell the bulk of their ad inventory for their next cycle of programming.

“Over the past two years we made a concerted effort to focus on commercials around what we call the joy of horror – it’s our invitation to brand to embrace this genre and fandom,” says Mike DiGicaomo, head of integr

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