Naturium is hitting the road this weekend with its first pop-up activation: Consistency Club on Tour .

The community-driven roadshow kicks off Friday in Venice, Calif., by The Brig on Abbot Kinney Boulevard, before heading to Sportsman’s Lounge in Studio City on Saturday and the Melrose Place Farmers Market on Sunday.

An IRL extension of the beauty brand’s new campaign, “Every One, Every Where, Every Day,” the event is designed to showcase skin care consistency in an interactive setting.

“It’s our home,” founder and influencer Susan Yara said of bringing the experience to L.A. “It’s the city where Naturium was founded, and it continues to inspire our team.”

Launched in 2019, Naturium was introduced with the mission of making clinically effective skin care accessible, with an average

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