NEW YORK , Oct. 1, 2025 – The National Basketball Association (NBA) and Amazon Web Services (AWS) today announced a multi-year partnership to power the league’s next generation of innovation as AWS will become the Official Cloud and Cloud AI Partner of the NBA and its affiliate leagues, including the WNBA, NBA G League, Basketball Africa League and NBA Take-Two Media.

As part of the partnership, the NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence platform that will turn billions of data points into compelling insights and interactive experiences, reimagining how fans engage with the game of basketball worldwide.

Built on AWS’s industry-leading AI infrastructure, the platform will introduce a suite of features that enhance live broadcasts and e

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