Microsoft’s market share in the UK console space is expected to drop even lower in 2025, as Xbox continues to prioritise Game Pass.

Sales of the Xbox Series X/S have been dropping at an alarming rate over the past few years, but things took a significant turn at one retailer last month.

Across both its online and physical stores in the UK and US, Costco has quietly stopped selling Xbox consoles. While not a major retailer in the UK, it’s likely a sign of things to come, as Microsoft continues to pitch Xbox as a multi-device platform via Game Pass.

A new report has highlighted just how much Xbox console sales have dropped over the past few years, and it’s hard to see any positive spin for Microsoft to latch onto.

According to data from NielsenIQ/Gfk Entertainment, as supplied to GamesIn

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