New Delhi [India], October 1 (ANI): The Delhi High Court has observed that the circulation of deepfake content impersonating spiritual leader Sri Sri Ravi Shankar amounts to a clear infringement of his personality and publicity rights.

Justice Manmeet Pritam Singh Arora stated that defendant no. 1, an unidentified entity (John Doe), had been "unauthorisedly circulating deepfake content using the name, voice, facial expressions, persona and likeness of the plaintiff," thereby misleading the public and causing irreparable harm.

The Court held that a prima facie case was established in favour of the plaintiff and emphasised that failure to restrain such acts would cause serious damage to his reputation and identity.

The observations came while hearing a suit filed by Ravi Shankar seeking a

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