OpenAI is expanding ChatGPT’s functions beyond conversation. It is turning the chatbot into a virtual storefront for online sellers. The company has started to let users browse and buy products from Etsy directly within ChatGPT. Support for Shopify merchants is expected to come soon.

This move is OpenAI’s first big step into e-commerce. This market has been dominated by tech giants like Amazon and Google. By collecting transaction fees from online purchases, OpenAI hopes to create a new source of revenue as it deals with the high costs of running its AI systems. Even with its rapid growth, the company has not yet made a profit and still depends heavily on investor funding.

To support the new shopping feature, OpenAI is collaborating with payments platform Stripe to develop the backend te

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