Halloween is, unsurprisingly, a big day for candy purchases, and new data reveals which states have the biggest sweet tooth, along with the most popular candy by state .

Instacart calculated the share of candy orders sold on the Instacart platform in each state and found the candy that had the greatest difference between the state and the national share of weight.

States with the sweetest tooth

By the numbers:

Utah claimed the crown, buying candy 50% more often than the national average in October 2024.

The Mountain West and Midwest dominated the leaderboard, with Wyoming, Oregon, Idaho, and Nebraska rounding out the top five.

Meanwhile, states like Hawaii, Florida, and California purchased candy at rates well below the national average – proof that America’s sweet tooth isn’t

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