Pamela Anderson is trading red bathing suits for red hair.

The Baywatch alum debuted a drastic new 'do, ditching her signature blonde locks for a shorter, shaggier chop in a striking red color.

Pamela showed off her shocking transformation in photos taken by Marco Bahler at a Condé Nast Paris Fashion Week party, where she wore a sleeveless ivory satin dress with draping details that hung down her back.

The 58-year-old's new look was done by John Nollet , and the Paris-based hairstylist confirmed on his Instagram Stories that the transformation is for an upcoming film role of hers.

Pamela is set to star in Michael Cera 's upcoming directorial debut Love Is Not the Answer opposite Steve Coogan and Jamie Dornan , Variety reported back in May.

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