(NewsNation) — Maxwell House coffee is rebranding for the first time in 133 years and going by a new name: Maxwell Apartment.
Well, at least for the time being.
“Today, Maxwell House rebrands to 'Maxwell Apartment' to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home,” the company said in a statement.
The promotion offers a 12-month “lease,” allowing customers to load up on a year’s worth of coffee for $40. The company says that it could save some customers up to $1,000 over the course of a year.
Maxwell Apartment didn’t say how long the name