Oh hi! Welcome to another Taylor Swift album cycle. The singer is set to drop her highly anticipated twelfth studio project, The Life of a Showgirl , this Friday, Oct. 3 at 12 a.m. ET.

As promo for TS12 reaches a fever pitch, being a card-carrying Swiftie entails nonstop sleuthing for teasers about her unreleased songs, per tradition . I personally won't pretend to know what's going on with all of the Easter eggs and lyric puzzles trickling out this week. (That's a job for someone with triple my daily screen time.) But allow me to clue you in on all of the limited-time TLOAS merch drops, shimmery orange product releases, exclusive deals, and launch events tied to Showgirl's debut — official and otherwise — that you might have missed.

Wait, why orange?

Whoever said oran

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