As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling method, the company is also showcasing that data in a series of new reports.

The ratings service began implementing its “big data plus panel” ratings for live telecasts on Sept. 1 and for all linear programming with the official start of the 2025-26 TV season on Sept. 22. With the first week of the season now complete, the company issued weekly numbers that are a bit different than what it has offered up in the past.

As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling method, the company is also showcasing that data in a series of new reports.

The ratings service began implementing its “big

See Full Page