NASCAR’s 2025 Cup season has been a grab bag of firsts and bold moves, inking deals with Amazon Prime and TNT Sports, even stamping its passport for the points race in Mexico City. But all that noise has been drowned out by the NFL’s megaphone, whose stronghold on American viewership makes everything else look like background static. And according to the numbers, not many fans are interested in seeing Team Penske’s dominance or Denny Hamlin’s aggression. But why is that the case? Carson Hocevar answers just that.

It is no secret that NASCAR has been working to eradicate these issues. From promises about returning to a full points playoff system to Brad Keselowski hinting at NASCAR increasing horsepower—an issue that has been voiced more than once this season—NASCAR is set to gain its vi

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