Published on : 02 Oct 2025, 4:05 am 3 min read

The Bombay High Court has granted renowned playback singer Asha Bhosle ad-interim protection of her personality and moral rights, restraining artificial intelligence (AI) platforms, online marketplaces, and sellers from unauthorizedly cloning her voice or commercially exploiting her image, likeness, and other attributes [ Asha Bhosle Vs Mayak Inc ].

Justice Arif S Doctor held that prima facie , the unauthorized use of a celebrity’s personality traits, including their name, voice, photographs, caricatures, or likeness, constitutes a violation of their publicity and personality rights.

“ Making AI tools available to enable the conversion of any voice into that of a celebrity without his/ her permission would constitute a viol

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