(BPT) - New research from Empower finds that over half of Americans (57%) say rising chocolate prices are changing how much they dish out for candy. A third consider Halloween one of the costliest times of the year, and Americans plan to spend an average of $296 between costumes, decor and entertainment in 2025, while Millennials and Gen Z plan to spend almost double ($522, $435 respectively). Yet despite the price tag, 51% say Halloween is one of their favorite holidays, and nearly six in 10 (57%) say the memories they make with friends and family on Oct. 31 are priceless.

Spooky spending

Five in 10 are cutting back on Halloween spending overall due to inflation (52%), though 39% of Americans say they overspend each year, highest among Millennials (52%) and Gen Z (48%). More than half

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