(Reuters) -Online fast-fashion retailer Shein will open its first permanent stores in France in November under an agreement with department store owner Société des Grands Magasins (SGM), a move that sparked criticism from French retailers.

The “shop-in-shops” in the BHV department store in central Paris and Galeries Lafayette department stores in five provincial cities, mark a new step for Shein which has up to now only hosted temporary pop-up shops around the world mainly aimed at marketing.

SGM president Frédéric Merlin said the launch would attract a younger clientele to its department stores, adding that the same customer might buy a Shein item and a designer handbag on the same day.

RETAILERS CRITICISE DEPARTMENT STORE DEAL WITH SHEIN

Shein, which sells 12-euro dresses and 20-euro

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