Social media platform Snapchat will ask its most prolific users to pay a small monthly sum to ensure that their “Memories” live on.

Memories are a feature, which the platform introduced in 2016, to allow users to save photos and videos, instead of letting them disappear after a short time.

But the success of the feature — more than 1 trillion Memories have been saved — has pushed Snapchat’s parent company, Snap Inc., to introduce paid storage plans to help cope with rising infrastructure costs, it said. Charging users who have the most storage needs, the company said, will ensure that the vast majority of users will continue to have access.

“When we first launched Memories, we never expected it to grow to what it has become today,” the company said in a news release last week.

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