Zoho Corporation’s indigenous messaging app Arattai is witnessing a surge in downloads and daily users, with many seeing it as India’s closest answer to WhatsApp . With its promise of a privacy-first approach and strong local backing, the Chennai-based company has positioned Arattai as a trustworthy alternative in a market where over 500 million people already rely heavily on Meta-owned WhatsApp.

We are proudly ‘Made in India, Made for the World’ and we mean it,” Vembu wrote. While to handle app traffic, he said, “We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work,” he wrote on X, noting that the growth came months ahead of a planned November rollout of new features and marketing campaigns.

However, as the buzz arou

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