For months now, gold prices in India have been climbing steadily, hitting historic highs. A mix of factors — global economic uncertainty, the weakening rupee against the dollar, and volatile international conditions — has pushed investors towards the yellow metal, driving up its price further.

But this surge has come at a cost. For many middle-class families, especially those preparing for festivals and weddings, buying 22-carat gold jewellery has become increasingly difficult. As a result, consumers are now shifting towards more affordable options — 14-carat and 18-carat jewellery, and even 9-carat pieces.

Tradition Meets Rising Prices

Gold has always held a special place in households, symbolising prosperity, security, and tradition. Festivals like Dussehra and Diwali, along with the

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