By Christian Radnedge

LONDON (Reuters) -NFL commissioner Roger Goodell has spent many years trying to find ways to recruit new fans of the sport from across the world, but he said the biggest recent marketing tool came from an unlikely source in pop superstar Taylor Swift.

The multi-award-winning American singer began dating Kansas City Chiefs tight end Travis Kelce in 2023 and has been a regular presence at their games, including at Super Bowl LVIII and LIX.

Swift’s army of fans, known as ‘Swifties’, have swelled the audience numbers and interest for the NFL and the ranks of Chiefs supporters, known as ‘Chiefties’, particularly since the singer and Kelce announced their engagement in August.

As the NFL continues to take the game abroad and maximise its reach, Goodell praised the alche

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