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The image for Disney and its streaming service plunged to multiyear lows after pulling comedian Jimmy Kimmel temporarily off air, a move that managed to alienate members of both political parties, according to analysis by investment bank Jefferies.

The firm, using Morning Consult data, shows sentiment for the company and its Disney+ platform have fallen to levels not seen in at least two years. Sentiment from Democrats, who had typically had better views of Disney before the past two weeks, soured more strongly than Republicans. Though both groups showed significant declines.

"The last two weeks for Disney have been as eventful to say the least, and have been equally controversial," analyst James Heaney

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