The Creator Economy took the spotlight late on Thursday at the fifth edition of Iberseries & Platino Industria in Madrid, Spain . Soraya Castellanos, head of partnerships & programs EMEA at TikTok, Pilar Sánchez Macías, head of top creators and agencies at Google’s YouTube, and Paula Palomino, global director Spanish partnerships, Spain and Spanish-speaking Americas at Amazon’s Twitch, brought digital cred to the event.

Their message to the film, TV and related industries: We are happy to work with you. “We can be a partner,” said Sánchez Macías, according to a simultaneous English translation of her Spanish comments provided by the event. “We won’t replace you.”

The Creator Economy took the spotlight late on Thursday at the fifth edition of Iberseries & Platino Industria in

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