Elon Musk , a self-proclaimed “free speech absolutist,” has launched an effort urging his 227 million followers on X — the social media platform he controls — to cancel Netflix .

In the past three days, the conservative-leaning billionaire has posted and reposted calls to cancel Netflix, as well as attacks on the company, at least 26 times. Musk, the world’s richest person with a net worth of around $500 billion, said he has canceled his Netflix service. And he’s telling everyone else who will listen to do so as well.

“Cancel Netflix for the health of your kids,” Musk wrote on Oct. 1, quoting another user’s meme depicting Netflix’s “transgender woke agenda” as a Trojan horse entering a fortress labeled “your kids.”

Musk’s anti-Netflix effort kicked off on Tuesday. Musk posted “Th

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