There has been a surge in spending triggered by the GST rate cuts with durable, fashion and footwear seeing a sales growth of 20-40% in the last ten days including Dussehra, companies and retailers have told FE. The momentum, they say, is likely to last till Diwali, which will be celebrated mid-October. Dussehra and Gandhi Jayanti were celebrated on Thursday.

While many consumers in cities have taken an additional day’s off on Friday to make it a long weekend and organise travel plans, it did not take away from the festive fervour which was visible on Thursday, retailers and firms said.

Durables and white goods lead the 35-40% sales jump

Consumer durable companies such as LG, Samsung , Haier and Godrej Appliances are seeing sales growth rates of 35-40% (versus last year) in categori

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