Zoho’s home-grown messaging app Arattai, which is designed as a privacy-first alternative to WhatsApp , has drawn attention in a manner few domestic digital products have. Within just three days, daily sign-ups jumped from around 3,000 to nearly 350,000, on the back of high-profile endorsements by Union Cabinet ministers and social media chatter. Quietly launched in beta mode in early 2021, Arattai now finds itself at the centre of the recurring quest for digital sovereignty and credible native alternatives to global platforms. The app’s appeal rests on Zoho’s tested philosophy of building for scale, efficiency, and privacy. Unlike many hurried ventures, Arattai has been engineered to work not just on flagship smartphones but also on low-end devices and patchy networks. Its focus on lo

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