OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were already spreading to other social networks—including, for example, a video of OpenAI CEO Sam Altman rapping from the inside of a toilet bowl.

Sora’s launch—complete with a TikTok style “for you” page—was something of an about-face for Altman, who had previously described social media feeds as “an example of misaligned AI,” whose algorithms “are incredible at getting you to keep scrolling.”

Altman was quick to distance OpenAI from suggestions that it had caved to the temptation to create what he called an AI-powered “slop feed.” He wrote: “The team has put great care and thought into tryin

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