YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs.

However, many YouTubers have reduced their reliance on ad revenue and brand deals. There are several reasons for this shift. First, ad revenue can be quite unpredictable. With YouTube continually updating its policies, some creators may find it challenging to secure ads for their videos, which can negatively impact their earnings. Additionally, they’ve realized that income from these streams can vanish unexpectedly.

YouTubers are no longer just creators; they’re vertically integrated media companies. Recognizing the volatility of

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