October 1 st sparks the start of Breast Cancer Awareness Month. It was also the day that jscreen, in partnership with The TODAY Show and Mount Sinai Cancer Center, chose to raise awareness for cancer screening.

Hundreds of people gathered in the chilly pre-dawn streets of New York City to attend the event dubbed: Pink Power Hour . This event focused on collecting the most people to sign up for genetic screening in a single hour, culminating in 350 participants. In addition to getting their kits for free, the participants enjoyed a live performance by Sheryl Crow, herself a breast cancer survivor.

Genetic screening has become a powerful diagnostic tool and resource for doctors working on personalized medicine for their patients. Cancer screening is becoming an important component of p

See Full Page