MADISON (WKOW) — Dairy Farmers of Wisconsin launched its new campaign, 'Born to Dairy,' Wednesday, Oct. 1, at the World Dairy Expo in Madison.

The campaign partnered with comedian and Wisconsin native Charlie Berens, and a video of the launch is available here .

The campaign highlights the pride, heritage, and quirks of Wisconsin’s dairy farmers through six unique personas — including “Barnyard Baller,” “Dairyland Darling,” “Farm Macgyver,” “Moo Maw,” “Farmtok Hotshot,” and “Gen Z Farmer.”

The “Gen Z Farmer,” modeled by Sarah Hagenow, grew up showing dairy cattle and livestock through 4-H and FFA. She said her generation is helping shape the future of agriculture.

“The Gen Z generation really embodies a lot within dairy and agriculture,” Hagenow said. “We’re bringing a lot of new in

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