Gen Z, millennials and Republicans drive trust in media to the lowest ever recorded, a shocking collapse of 50 percentage points since 1972

Americans’ trust in the media has plunged to its lowest ever level, according to the latest Gallup poll , with just 28% of U.S. adults expressing a “great deal” or “fair amount” of confidence in newspapers, television, and radio to report news fully, accurately, and fairly. This figure marks a steep decline from last year’s already historic low of 31%, and continues a nearly five-decade slide from the high of 68% recorded in 1972. Just five years ago, it was at 40%.

The Gallup data , gathered in September 2025, shows that skepticism toward the media now cuts across all ages and political lines, with trust levels for every demographic at record lows. Some 70% of U.S. adults report having “not very much” confidence (36%) or “none at all” (34%) in media organizations, signifying a crisis