Apple’s iPhone 17 lineup is performing better than many had expected, with early sales giving the company strong momentum as it heads into the holiday season. A new report from Morgan Stanley suggests that demand for both the iPhone 17 and iPhone 17 Pro is exceeding projections, which places Apple in a stronger position.

Apple’s latest iPhone 17 models gain early traction in key markets, hinting at stronger long-term demand across the lineup

The investment note highlights that Apple’s strategy of refinement over radical redesign is still connecting with consumers. Even though the iPhone 17 lineup doesn’t introduce sweeping visual changes, steady improvements in performance and user experience appear to be enough to persuade buyers. This ensures the company’s long-standing belief that c

See Full Page