DETROIT, Mich. — A Downtown Detroit jewelry store that has helped celebrate life's greatest moments reached a major milestone of its own this week, marking 100 years in business.

Simmons & Clark Jewelry celebrated its centennial anniversary, with third-generation owner Michael Simmons crediting both family tradition and community support for the store's longevity.

"Get on your mark, go to Simmons and Clark where you can shop in the dark for diamonds that spark," Simmons said, reciting the store's slogan from the 1950s.

WXYZ

Simmons has deep roots at the downtown location, having spent much of his life there.

"Been here since I was 6 years old and running around," Simmons said.

He watched his father and grandfather run the business before taking over operations himself. The family has

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