Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime fans said stripped away what they loved most about the brand.

Cracker Barrel’s restaurants, long known for their kitschy Americana décor, were recast in a style critics called drab and soulless.

The uproar grew after the company dropped its iconic logo of an elderly man leaning on a barrel.

A March press release said Prophet was hired to redesign Cracker Barrel restaurants and lead a new brand marketing campaign. Ticker Security Last Change Change % CBRL CRACKER BARREL OLD COUNTRY STORE INC. 44.19 +0.81 +1.87%

At the time, the company said: "In collaboration with Cracker Barrel, they are

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