Kemi Badenoch has pledged to repeal the Climate Change Act 2008 – and made a lot of noise in the process. This marks the Tory party’s biggest step yet away from the establishment consensus on Net Zero. It also represents another significant step away from voters.

Voters don’t choose Reform because of their policy position on net zero

The leader of the opposition is in an unenviable position. Her dire poll ratings, in contrast to Nigel Farage in the ascendant, make the prospect of a Reform-lite policy platform alluring. The problem with this strategy though is that Badenoch and her advisers have fundamentally misread what voters care about and why they are attracted to Reform.

Voters don’t choose Reform because of their policy position on net zero. In fact, most of the public cannot name

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