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Pune (Maharashtra) [India], October 3: India's consumption patterns have been evolving, shaped by factors such as income growth, urbanisation, and changing lifestyles. The expanding middle class is often viewed as an important part of this trend, influencing demand across a wide range of goods and services. For investors, recognising this development within the broader context of structural changes may provide perspective on potential long-term themes.

Source: Rising to a Billion: How India's Middle Class is Shaping Tomorrow by Rediffusion Consumer Lab

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