The last few months of the year are the time of festivities in India, marked by many big festivals like Navratri, Dussehra, Diwali and more. Among them, Navratri is celebrated not only with worshipping the nine forms of Goddess Parvati, one part of Ardhnarishwar, but people also celebrate the festival by buying important items for their households as these nine days are believed to be most auspicious in the Hindu calendar. This year, India’s consumer goods and retail sectors recorded their highest Navratri sales in more than a decade.

Why Navratri sales saw massive jump?

This was made possible not only due to the festival fervour but also due to the recently decreased GST rates by the Central government which brought down rates of various goods, boosting consumer purchases. The timing of

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