New Delhi: Senior ministers in the Indian government are intensifying calls for citizens and officials to embrace domestic digital platforms instead of relying on global technology giants like Google, Microsoft, and WhatsApp. The campaign is unfolding against a backdrop of strained economic ties with Washington and reflects New Delhi’s broader ambition to assert digital independence.

Information Technology Minister Ashwini Vaishnaw has taken the lead in showcasing Indian-made alternatives. In a recent presentation, he highlighted the use of MapmyIndia instead of Google Maps and Zoho software in place of Microsoft products. “The map is from MapmyIndia, not Google Maps … It’s looking nice, right? Swadeshi,” Vaishnaw said while presenting a government report.

The minister also shared a vi

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